Printemps & Burberry
I can still remember the beautiful shopping windows at LaFayette and Printemps of the last time we were in Paris around the holidays. The stores are going to extreme ends and use more technology and lights every year and these shopping windows are definitely the highlight of all the decorations in Paris for Christmas. The collaboration of Printemps and Burberry is like the best thing I have seen so far with the rotating hanging umbrellas filled with presents and lights, the moving dolls wearing Burberry trenchcoats and various recognizable icons of London. The last few years I always preferred the Christmas windows of LaFayette over Printemps, but this year it was the other way around. I admire the incredible (digital) marketing of Burberry for a long time, especially after doing my Bachelor Thesis about Luxury Brand Marketing, and these decorations are (like everything they do) super pretty. Burberry is, without a single doubt, the best at telling a story and this collaboration is another example of their magic.